Internet

The holiday season may be here and gone, but that doesn’t mean that we don’t want our online stores to thrive the rest of the year. While there are a number of things you can do to help your online store flourish the year round, website monitoring services are an often-overlooked tool in your success arsenal. How can website monitoring help your online store’s success? The answers to this question are pretty straightforward.

Improve Your Sales A vast number of studies have been conducted, proving that there is a correlation between high bounce rates and poor site performance. If your site isn’t performing up to par, you’re losing sales. The poorer your site’s performance, the higher your bounce rate is going to be. With website monitoring services, you can ensure that your site is performing up to expectations and that you aren’t losing sales or customers due to slow-loading pages.

When you invest in website monitoring service, use the service to determine exactly how long it takes for customers to load your site’s pages. If a page is taking longer than 3 seconds to load, that’s too long. If your pages are under the 3-second mark, you’re right on target.

Maintain Your Store’s Reputation If your online store goes down at midnight and you’re cozy in bed, you aren’t going to know about the outage unless you get a call from your website monitoring service. The last thing you want to do is wake up in the morning only to find that you’ve lost out on who knows how many sales because you weren’t made aware of your site’s downtime. When you utilize the services of a quality website monitor, you’ll be the first to know when your site goes down, not the last.

Don’t Throw Away Profits Another way that website monitoring service can help the success of your online store is by ensuring that you are able to maximize your uptime. Just as the service will ensure that you are the first to know about downtime, it will also ensure that you can immediately get to work remedying the situation.

Every minute of downtime equates to lost profits. How much money your store loses during a site outage depends on your store’s sales volume and how long the outage lasts for. If it takes you three hours to realize that your site is down and your store profits an average of even just $500 an hour (about $8 a minute), that’s a profit loss of $1,500 for that particular site outage. If you had been alerted immediately when your site went down and were able to get the site up and running in just fifteen minutes due to the timely notification of the outage, your online store only would have lost $125 rather than $1,500. If your sales volume is actually higher than this example, you can see why timely notification of website downtime is crucial to your business’s profit margin.

Alertra is a leading provider of website monitoring and alerting services. We monitor the availability and performance of Internet-connected devices. As part of Alertra website monitoring service, we provide timely alert notifications and access to detailed reporting. We offer monitoring service to all sizes of businesses right from small businesses to Fortune 500 companies.

The advent of the Internet has made online visibility very significant for all businesses. As a result a website is of prime importance to showcase the business offerings. This has created the demand for the services of a web design company. Here are some useful tips that a web design company can follow while catering its services.

Use a fast loading website design. This is the first tip that every web design company should follow. The design of the website may be unique and impressive, but if it takes a long time to load, people will navigate out before the site opens. The design should be optimized for the web and should not take more than 15 seconds to load.

Have a clear navigation. The visitor should be able to move from page to page easily. Place all the important links in noticeable places. Preferably right on top – that’s where the vision of the visitor goes first. Position the menus on the right and the left. Link all the pages of the site. This will enable accessibility from all parts of the site.

Keep the resolutions in mind. As a web design company, you dont design websites for computers pf particular resolution. There are computers with various ranges of resolution that starts from 640 x 480 to 1024 x 768 and go even higher. The best way to assure that your design suits all resolution is to design your site in terms of percentage and not pixels.

The web design should also be compatible with all browsers. The site should look nice on Internet Explorer as well Netscape. Complex HTML designs sometimes look a little weird on Netscape. But these problems can be fixed with a little care.

The fonts and their color should not only be readable but also should look professional. Bad use of font and color gives an unprofessional look to the site. Keep very fancy fonts at bay as that will not be available in most computers. If the font is not available in the visitors computer, then the web site will use the default font of your computer which will look miserable. So use the common and professional web fonts like Arial and Verdana.

Dont clutter the website with images. It is a simple website design that impresses visitors most. Keep the site neat. Moreover usage of big and bulky images makes the website cumbersome that take ages to load. Make a good use of tables, eye – catching icons that will draw a visitor’s attention to the specific section. Maintain a balance between images and content. Write informative content that is free of spelling and grammatical errors.

A good web design company will always leave a lot of white space in the site. This will make the website look neat and percolate a sense of spaciousness.Check and recheck the broken links before you upload the site. By following the tips listed above, your web design services are bound to make an impression on the clients.